What is fulfilment in retail and e-commerce?
In retail and e-commerce, fulfillment refers to the comprehensive process of processing customer orders. It includes the receipt, storage, picking and packing of goods, shipping, returns management and customer service. Fulfillment service providers enable companies to completely outsource logistics processes, which leads to considerable relief, time and cost savings. The use of advanced technologies strengthens the efficiency and accuracy of the fulfillment process, while outsourcing companies benefit from greater flexibility and quality of the online offering.